AI-generated image and article · Created using AI from source material and publicly available information.
New Gym Approved at Wheelabout Park in Whitland
A new gym has been given the green light to open at Wheelabout Park on the outskirts of Whitland. The planning approval comes shortly after another gym recently launched in the town centre, which has sparked some local controversy.
During a Carmarthenshire Council planning meeting, Councillor Sue Allen, who represents Whitland, expressed disappointment regarding the negative reactions from some community members towards the new gym proposal. The application is for a 24-hour gym operated by Border Performance Ltd, which plans to convert part of an existing unit at Wheelabout Park that is currently occupied by a tree-felling business.
The proposal received 13 objections and 16 letters of support. A late objection was filed by Whitland Town Council, citing concerns about competition with the newly opened gym in the town centre. However, planning officer John Thomas clarified that the council does not have jurisdiction over competitive business concerns for different companies seeking to establish similar developments.
Councillor Allen acknowledged her lack of knowledge regarding gym business models but highlighted her support for diverse business opportunities in Whitland. She remarked on the controversy surrounding the application, especially as it coincided with the establishment of another gym in the area. She also pointed out that there were no objectors present at the meeting.
Despite the objections, which primarily focused on the potential oversaturation of fitness facilities, parking issues, and noise concerns, supporters argued that the new gym would provide greater choice for residents and promote health in the community. Councillor Jean Lewis voiced sympathy for those opposing the gym but noted the positive aspect of new business growth.
The committee ultimately voted unanimously to approve the gym’s establishment at Wheelabout Park. The plans include the creation of 11 new parking spaces, and a noise management plan must be approved by the planning department. Furthermore, amplified music will be allowed at the facility only between the hours of 7am and 9pm.

