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Joe Lycett Supports Welsh Pubs with £100 Bar Tabs
Joe Lycett, the comedian and star of Celebrity Traitors, has announced he will provide a £100 bar tab for two Welsh pubs as part of a promotion for local establishments. This initiative was revealed during the finale of his Channel 4 series, Live from the Lycett Arms, which concluded on 16 October.
The two participating pubs are The Butcher’s Arms in Pontsticill, near Merthyr Tydfil, and Stage and Stem located in Cardiff’s Roath neighbourhood. Lycett, who hosted his series over six weeks from the Lycett Arms in east London, encouraged viewers to support their local pubs in his closing remarks, emphasising that there are “45,000 pubs in the UK; go and give them some love.”
Andrew Owen, the owner of The Butcher’s Arms, confirmed that Joe Lycett has indeed placed £100 behind the bar and described the experience of appearing on the live show as “great fun.” He noted that the initiative aims to help and promote pubs across the UK.
Additionally, Lycett’s show featured various celebrity guests and often focused on the vibrant culture of British pubs. During the season, each week the Lycett Arms partnered with a different pub, highlighting the unique qualities of local watering holes.
This announcement comes at a time when industry data indicates that the UK pub sector is facing significant challenges. The British Beer and Pub Association (BBPA) has suggested that the UK could lose one pub a day by 2026, with the sector expected to incur approximately 5,000 job losses due to closures.
In Wales, five pubs have reportedly closed since the start of the year, contributing to a total of 295 closures across the UK up until the end of September. Despite recent discounts on business rates, pub operators continue to cite high tax burdens and regulatory costs as significant obstacles.
Earlier, in 2020, Joe Lycett filmed a segment for the Channel 4 series Joe Lycett’s Got Your Back in Cardiff, where he addressed complaints about letting agents in the area.

