Industry insiders say you could get emails and texts about cancelled flights and additional charges
People have been losing a lot of money
Industry experts urge travellers to be careful when booking their holiday abroad this year, warning that travel scams are becoming more sophisticated and more convincing. As people are continuing to plan trips abroad in 2026, millions of travellers are searching for flights, accommodation and package deals.
But holiday booking fraud continues to cost UK travellers millions annually, with over £11million lost in 2024 alone by travellers who believed they were paying for genuine accommodation or flights.
Travel expert Jane Bolton, from Erna Low, has explained the eight red flags catching travellers out, and the straightforward steps that can dramatically reduce risk.
“Too good to be true” deals on social media
“Luxury villas for a fraction of the normal price or return flights that seem unbelievably cheap are often the first red flag. Scammers know people are looking for bargains, so they create eye-catching posts designed to rush travellers into quick decisions.
“If a deal looks dramatically cheaper than similar options, take a step back. Always book through reputable travel companies or trusted booking platforms with secure payment systems, and never send money by bank transfer to ‘hold’ a deal.”
Fake flight cancellation emails or texts
“Some travellers receive convincing emails or text messages claiming their flight has been cancelled or that extra fees are due. These messages often use real logos and urgent language making you think you need to act straight immediately.
“Never click links in unexpected messages. Instead, log into your booking account directly through the official website to check for updates. Airlines and reputable travel companies won’t ask for sensitive details through random links.”
Clone airline or travel websites
“Fraudsters are now creating websites that look almost identical to well-known airlines or travel brands. The branding can be convincing, and the difference in the web address might only be one letter.
“To stay safe, type the official website address directly into your browser rather than clicking ads or links. Double check the web address carefully, and use established booking channels that clearly display secure payment options and company details.”
Requests to move payment outside the platform
“One of the biggest warning signs is being asked to complete payment outside of a secure booking system. Scammers often claim there’s a technical issue and ask for a direct transfer instead.
“Keep all communication and payments within the official booking platform wherever possible. This helps ensure you benefit from booking protection, transaction records and customer support if anything goes wrong. Genuine travel providers won’t ask you to bypass secure systems or move conversations onto private messaging apps.”
Booking or paying over public Wi-Fi
“Unsecured public Wi-Fi networks in airports, cafés or hotels can make it easier for criminals to intercept personal or payment information.
“Avoid entering financial details on open networks. Use mobile data or a secure connection when making bookings, and turn off automatic Wi-Fi connections on your device. Using a trusted VPN can add an extra layer of security when you must access Wi-Fi in public places.”
Fake travel insurance providers
“Scammers don’t just target flights and accommodation. They also target travellers with extremely cheap insurance policies that look legitimate but provide no real cover. Many people only realise when they try to make a claim.
“Always check that an insurer is authorised by the Financial Conduct Authority before buying. If the price is significantly lower than everywhere else, it’s worth double checking.”
Scam customer service numbers
“Some scammers set up fake helplines that appear in online search results. Travellers think they’re speaking to a legitimate representative, but they’re actually handing over personal details.
“Only use contact details listed on official websites. If you’re unsure, verify the number independently before calling.”
Pressure tactics and countdown timers
“Scammers rely on urgency. You might see countdown clocks or messages saying ‘only one room left at this price’ to push you into paying quickly.
“No genuine provider should pressure you into making an instant payment without time to review the details. If you feel rushed, pause and research before committing.”
In short, criminals are becoming more polished and professional in how they present themselves. The safest approach is to book through trusted, reputable travel companies or secure booking platforms, take your time before paying, and never move transactions outside of official systems. A few extra minutes of checking can protect your holiday and your money.
